Italian Engineer Andrea Rossi has recently issued an official statement regarding his goal in 2012. In his statement, Rossi revealed when the home-based Andrea Rossi E-cat units would penetrate the market:
“I hope within 2012. We must have a production of 1 million pieces immediately, to put the price at a level to reach these strategic targets: 1- allow everybody to buy it and 2- kill the competition.”
Without patent protection and safety certification, it is indeed hard to imagine 1 million working e-cat devices in the marketplace in one year. It requires a huge industry to put everything in place in order to be successful.
Moreover, there has been little information about Rossi’s Low Energy Nuclear Reaction device since its October 28th private test. Understandably, people are curious what Rossi has been up to. In a separate comment, Rossi gave an interesting updates regarding the concerns and priorities of Leonardo Corporation for the development and commercialization of Andrea Rossi E-cat next year.
“In this period we did not talk too much and we did not give substantial news, but we worked tremendously on the business side and now I can say we have the Partners who will allow us to produce sooner than expected the 10 kW E-Cats at a price that will kill the Copy-Cats of the competitors. The first generation will produce heat, and will be able to be retrofitted to produce also electricity when we will be ready for it.”
Although Rossi did not name the possible competitors of Andrea Rossi E-cat, it is certain that his competitors are also up to something big that would eventually compete with Rossi’s marketing strategies. The advantage with the growing competition in 2012 is the fact that it will increase resourcefulness and lower the current prices. Thus, many consumers will benefit from this LENR war.